Benchmarks

Benchmarks show where your app stands against similar apps, on RevenueDot Cloud. Open Analytics > Benchmarks to see your last 12 months next to the 25th, 50th and 75th percentile of apps in the same category, and your biggest opportunity.

Benchmarks exist only on RevenueDot Cloud. A self-hosted server computes nothing and shares nothing; its sidebar has no Benchmarks page.

Sharing is off for every project until an admin turns it on. Only projects that share see peer numbers.

Open Analytics > Benchmarks (or Project settings > Benchmarks).
Pick your app's category: Business, Education, Gaming, Health & Fitness, Media & Entertainment, Photo & Video, Productivity, Shopping, Social & Lifestyle, Travel, Utilities or Other.
Select Share and compare.

Your own numbers appear within a minute. Your project joins the peer groups at the next nightly run, at 02:00 UTC. The change is in the project's audit log as benchmarks_settings_updated.

What is shared, and what is never shown#

Only percentiles of groups of 10 or more apps from 10 or more different accounts. A group is one category, platform and country. If fewer than 10 sharing apps of 10 different accounts have enough data for a metric in a group, that group shows nothing, so one account cannot fill a group with apps of its own around someone else's. The 10th and 90th percentiles appear only from 20 apps and 20 accounts.
No app, customer or exact count. RevenueDot never shows which apps are in a group, any app's value, a mean, a minimum or a maximum. The number of apps is rounded down to a multiple of 5 ("25+ apps").
Your values stay yours. Your own values are shown only to your project. Turning sharing off removes them from every group at once.
Small apps do not count. An app contributes to a metric only with enough data of its own (100 new customers for initial conversion, conversion to paying and LTV per customer; 20 finished trials for trial conversion; 20 paying customers for LTV per paying customer; 50 subscription-months for churn; 50 transactions for refund rate; 20 purchases for each price), so one tiny app cannot move a percentile.
Production only. Sandbox and Test Store purchases are never included. The nightly job runs inside RevenueDot Cloud; nobody reads production data from a laptop to build it.

The metrics#

Each metric uses the same definition as its chart, over the last 12 complete months in US dollars, so your value matches the chart it links to.

Metric	Definition	Better
Initial conversion (7 days)	New customers who started a trial or bought anything within 7 days of first being seen	Higher
Trial conversion	Finished free trials that converted to paid	Higher
Conversion to paying (7 days)	New customers who paid within 7 days and were not refunded in that time	Higher
Monthly churn	Paid subscriptions that ended in a month ÷ those active when it started	Lower
Refund rate	Paid transactions refunded	Lower
Realized LTV per customer (30 days)	Revenue of new customers in their first 30 days ÷ new customers	Higher
Realized LTV per paying customer (30 days)	The same revenue ÷ customers who paid in those 30 days	Higher
ARPU (monthly)	Revenue ÷ active customers, per month	Higher
Monthly price, Annual price	Median price paid for 1-month and 1-year subscriptions	Neither

Read the page#

Category, platform, country: compare with your category or all categories, all platforms, iOS or Android, and all countries or one country where enough apps share.
Each row: your value with how much data it rests on, a bar with the middle half of apps (25th to 75th percentile), the median line and your value as the gold square, the percentiles, and where you stand (top quarter, above median, below median, bottom quarter).
Your biggest opportunity: the metric where you are furthest below the median. Open the chart to see it over time, or Ask RevenueDot AI how to improve it.

If a group shows "Fewer than 10 apps share data", choose Compare with all apps.

Use the API#

Shell

# Your values against Health & Fitness apps on iOS
curl "https://api.revenuedot.app/v2/projects/$PROJECT/benchmarks?category=health_fitness&platform=ios" \
  -H "Authorization: Bearer $SECRET_KEY"

# Share (admins, or a key with project_configuration:projects:read_write)
curl -X POST "https://api.revenuedot.app/v2/projects/$PROJECT/benchmarks/settings" \
  -H "Authorization: Bearer $SECRET_KEY" -H "content-type: application/json" \
  -d '{"share": true, "category": "health_fitness"}'

See the API reference. RevenueDot AI's get-benchmarks tool reads the same numbers.

Differences from RevenueCat#

RevenueCat's Benchmarks compare 7 metrics with apps in the same store and primary category over 12 months, and show a group when it has enough apps to stay anonymous, without publishing the minimum (Benchmarks). RevenueDot adds ARPU and prices, splits by platform and country, publishes the 10-app threshold, and counts only projects that opt in.