Shape
What happened during each period
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Ad monetized customers: how many users earn you ad revenue
Ad monetized customers is the average number of customers per day who generated at least one ad revenue event. RevenueDot counts distinct customers with ad revenue on each UTC day, adds those daily counts and divides by the number of days in the period. It measures daily ad users, not all active users.
Formula
Ad monetized customers = (sum over days of customers with an ad revenue event that day) ÷ days in the period
API name
ad_monetized_customers
Measures
Ad Monetized Customers (Count)
Filter and segment by
App, Country, Platform, App version
Definition
How RevenueDot calculates Ad Monetized Customers
For each UTC day, RevenueDot counts the distinct customers who have at least one rc_ads_ad_revenue event with a known customer. It adds the daily counts over the period and divides by the number of days in the period. The result is an average, shown with one decimal, so it can be a fraction. Days with no ad revenue count as zero.
A customer who earns ad revenue on seven days of a week is counted seven times in the sum, and the weekly average stays comparable to the daily value. For the current period, the days counted run up to now. Sandbox events are excluded.
Your SDK ad tracking sends the events to RevenueDot's /v1/events endpoint, from an ad network adapter or by manual capture. Filter or segment by app, country, platform and app version.
Find it in the dashboard under Analytics > Charts, or call GET /v2/projects/{project_id}/charts/ad_monetized_customers. The response has the same shape as RevenueCat's Charts API.
Worked example
Ad Monetized Customers, step by step
Illustrative numbers for one week. Each row is the number of customers with an ad revenue event on that day.
| Day | Customers with ad revenue |
|---|---|
| Mon | 1,000 |
| Tue | 1,100 |
| Wed | 1,050 |
| Thu | 950 |
| Fri | 1,000 |
| Sat | 1,200 |
| Sun | 1,100 |
Sum = 7,400 customer-days. Ad monetized customers for the week = 7,400 ÷ 7 = 1,057.1.
Why it matters
What Ad Monetized Customers tells you
This is the size of your ad-supported audience: how many people per day see ads that pay. Compare it with your active users to see what share of them earn ad revenue, and with your subscribers to see how many people see ads and not a paywall.
If it stays flat while installs grow, new users may not reach an ad placement. If it grows faster than ad revenue, each ad user earns less. Pair it with ARPDAU to separate audience size from revenue per user.
How to read it
- The number is a daily average, so a weekly value and a daily value are comparable.
- A customer who saw an ad but produced no revenue event is not counted.
- Compare with Active Customers at day resolution. Active Customers counts each customer once per period, and this chart averages per day.
- A subscriber who still sees ads counts here too.
- Ad revenue events must carry a customer. Events without one add to revenue but not to this count.
API
Get Ad Monetized Customers from the Charts API
Same path and response shape as RevenueCat's Charts API, so existing scripts keep working.
Requestshell
curl "https://api.revenuedot.app/v2/projects/$PROJECT_ID/charts/ad_monetized_customers?resolution=day" \
-H "Authorization: Bearer $SECRET_KEY" # sk_... with charts_metrics:charts:readReference: Charts guide · REST API v2
FAQ
Ad Monetized Customers: questions people ask
What is an ad monetized customer?
A customer with at least one ad revenue event on a given day. The chart shows the average number of such customers per day in each period.
How is it different from daily active users?
It counts only customers who produced ad revenue, not everyone who opened the app. Many active users never reach an ad that pays.
Why is the number a decimal?
It is an average over the days of the period. A week with 7,400 customer-days over 7 days gives 1,057.1.
Does a subscriber who sees ads count?
Yes. The chart counts any customer with an ad revenue event, whether or not they also pay for a subscription.
Which events does the chart use?
Ad revenue events, rc_ads_ad_revenue, that your SDK sends to RevenueDot. Impressions without a revenue event do not count.
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