Shape
What happened during each period
Chart · Customers
Active Customers Chart: Daily, Weekly and Monthly Active Users
Active Customers counts the customers whose app called RevenueDot on at least one day of the period, once per customer per period. Day resolution gives daily active customers, week gives weekly and month gives monthly. A customer is active when the SDK reaches the server, which usually happens when the app opens.
Formula
Active customers in a period = distinct customers with SDK activity on at least one day of the period
API name
customers_active
Measures
Active Customers (Count)
Filter and segment by
Country, Platform, App version
Definition
How RevenueDot calculates Active Customers
RevenueDot writes one activity row per customer per UTC day on which the SDK called the server. The chart counts the distinct customers with a row in the period. A day counts when any part of it falls inside the period, so a partial first period still counts the days it touches.
Because each customer counts once per period, the numbers are not additive. A customer who opens the app on Monday and Thursday is one active customer for the week and two daily actives. You get daily, weekly and monthly active customers by changing the resolution, not by summing bars.
The chart offers country, platform and app version as filters and segments, and the sandbox switch does not change it. Daily activity rows exist from the day the feature shipped. Before that, RevenueDot only knows each customer's first and last seen day, so older history undercounts. You can open it in the dashboard under Charts or fetch it with GET /v2/projects/{project_id}/charts/customers_active. The response has the same shape as RevenueCat's Charts API, so scripts written for that API keep working. The secret key needs the charts_metrics:charts:read permission. The Charts guide lists every parameter.
Worked example
Active Customers, step by step
One week, three customers. A opens the app Monday and Thursday, B opens it Thursday, and C opens it the next Sunday.
| Resolution | How it is counted | Active customers |
|---|---|---|
| Day (Mon) | Only A opened the app | 1 |
| Day (Thu) | A and B opened the app | 2 |
| Week (Mon to Sun) | A and B, each once | 2 |
The two daily bars add up to 3, but the week shows 2 because A counts once.
Why it matters
What Active Customers tells you
Active customers is the audience your paywall can reach. A subscription app earns from the people who open it, so a drop here shows up in new trials and revenue a few weeks later. It also separates two different problems: fewer people arriving (New Customers) and fewer people coming back (Active Customers).
Dividing daily active customers by monthly active customers gives a stickiness ratio. Pull both from the API at day and month resolution and divide them in your own sheet. A rising ratio means the same people open the app more often.
How to read it
- Do not add daily bars to get a monthly number. Switch the resolution to month instead.
- Active here means the SDK called RevenueDot, not that the person purchased or even scrolled. If your app configures the SDK late, early sessions are missing.
- A new release that calls the SDK in the background can raise the count without more real usage. Check after SDK upgrades.
- Segment by platform to see whether iOS or Android drives a change.
- Read it next to Active Subscriptions. Subscribers who are not active customers are at risk of cancelling.
API
Get Active Customers from the Charts API
Same path and response shape as RevenueCat's Charts API, so existing scripts keep working.
Requestshell
curl "https://api.revenuedot.app/v2/projects/$PROJECT_ID/charts/customers_active?resolution=day" \
-H "Authorization: Bearer $SECRET_KEY" # sk_... with charts_metrics:charts:readReference: Charts guide · REST API v2
FAQ
Active Customers: questions people ask
How do I see daily active users in RevenueDot?
Open the Active Customers chart and set the resolution to day. Each bar is the number of distinct customers whose app called RevenueDot that day.
How do I get monthly active users?
Set the resolution to month. Each customer counts once per month, so the result is lower than the sum of the daily bars.
What counts as active?
Any day on which the SDK called RevenueDot for that customer. It is a measure of app use, not of purchases.
Why is my older history lower than recent weeks?
RevenueDot began storing one activity row per customer per day at a point in time. Earlier days only have each customer's first and last seen day, so past activity is undercounted.
Get started
See your Active Customers in minutes.
Connect your app to RevenueDot Cloud, free up to $10,000 a month in tracked revenue, and all 43 charts fill from your store history after import.
Already have an account? Sign in · Prefer your own servers? Self-host free