Free tool

App Store and Google Play fee calculator for subscriptions

Apple keeps 30% of a subscription in the subscriber's first year and 15% after that, or 15% from day one in the Small Business Program. Google Play keeps 15% of subscriptions in most markets. Enter a price and subscriber count to see what you keep after the store and your backend.

You keep per year

—

Customers pay
Store commission
Backend fee
You keep

Per year, before taxes. Sources: Apple: App Store Small Business Program · Apple: auto-renewable subscriptions (85% after one year) · Google Play: service fees · RevenueCat pricing · RevenueDot pricing. Google is rolling out new fee tiers by market.

FAQ

Questions people ask

How much does Apple take from in-app subscriptions?

Apple keeps 30% of the subscription price in a subscriber's first year and 15% after one year of paid service. Developers in the App Store Small Business Program, for those who earned under $1 million in the previous calendar year, pay 15% from the first day. See Apple's subscriptions page and the Small Business Program.

How much does Google Play take from subscriptions?

Google Play's service fee for auto-renewing subscriptions is 15%, regardless of how much the developer earns, in the markets where the updated fee structure has not rolled out yet. Google is rolling out new fee tiers by market, so check Google's service fee page for your countries.

Does the backend fee apply before or after the store's cut?

RevenueCat, Adapty and Qonversion measure tracked revenue before the store's commission, so their percentage applies to the gross price. That makes RevenueCat's 1% about 1.2% of your proceeds at a 15% commission.

What is the Small Business Program?

Apple's program lowers the commission to 15% for developers who earned up to $1 million in proceeds in the previous calendar year. You must enroll; it is not automatic. If you pass $1 million in a year, the standard rate applies for the rest of that year.

Are taxes included?

No. Apple and Google deduct applicable taxes before paying proceeds in many countries. This calculator shows commission and backend fees only.

Get started

Run subscriptions without the revenue share.

Start free on RevenueDot Cloud, free up to $10,000 a month in tracked revenue, or move an existing RevenueCat app with one line of code.

Already have an account? Sign in · Prefer your own servers? Self-host free