Web-to-app onboarding funnels with Stripe checkout for mobile apps

First finish the four web billing steps: Stripe connected, a web config, web products and an offering. A funnel's paywall step sells that offering's web products.

1. 01

   Create a funnel

   Open Funnels and select Create funnel. Start from the starter (a question, an info step, an email step, the paywall and the success step), from a blank funnel, or describe it and use Build with AI.

2. 02

   Edit the steps

   Add, reorder, duplicate and delete steps. Set each step's text, the theme colors and the answers. Send an answer to another step with its next field to build paths.

3. 03

   Check the preview

   The phone preview is the real page with your web prices. Discount codes and payments run only on the public page.

4. 04

   Publish

   Select Publish. A funnel needs one paywall step and one success step, with the paywall before the success step and the success step last.

5. 05

   Share the URL

   The funnel lives at a public URL such as https://api.revenuedot.app/pay/scanner/focus-quiz, or on your own domain. Add ?app_user_id=, ?email= or ?code= to pre-fill them.

The builder edits a JSON document, the same one the API reads and writes. A save checks that ids are unique, every next names a step that exists, and colors are valid.

{
  "theme": { "background": "#FFFFFF", "text": "#0A0A0A", "accent": "#0A0A0A", "button_text": "#FFFFFF", "corner_radius": 0 },
  "steps": [
    { "id": "goal", "type": "question", "title": "What do you want to get done?", "attribute": "goal",
      "options": [
        { "id": "focus", "label": "Focus on deep work" },
        { "id": "sleep", "label": "Sleep better", "next": "sleep_tip" }
      ] },
    { "id": "plan", "type": "info", "title": "Your plan is ready", "body": "Your daily plan is set." },
    { "id": "sleep_tip", "type": "info", "title": "Better sleep starts tonight", "body": "A short routine helps most people." },
    { "id": "email", "type": "email", "title": "Where should we send your plan?", "required": true },
    { "id": "paywall", "type": "paywall", "title": "Choose your plan", "offering": "web", "highlight_package": "$rc_annual", "allow_codes": true },
    { "id": "success", "type": "success", "title": "You are in", "body": "Open the app to start.", "show_redemption": true }
  ]
}

The Analytics tab, or GET /v2/projects/{project_id}/funnels/{funnel_id}/analytics?days=7, shows views, checkouts, purchases, conversion (purchases divided by views) and revenue in US dollars. Every step shows how many sessions saw and finished it and its drop-off, from 0 to 1.

The page records funnel_viewed, step_viewed, step_completed, checkout_started and purchase. Three of them are RevenueDot event types you opt in to on a webhook or integration: FUNNEL_VIEWED, FUNNEL_STEP_COMPLETED and FUNNEL_PURCHASE.

• Segment, Amplitude, Mixpanel and PostHog get them as rd_funnel_viewed, rd_funnel_step_completed and rd_funnel_purchase.
• Meta, Google Tag Manager, Branch and AppsFlyer get them as web events with the visitor's browser and ad click ids, so campaigns learn which clicks led to purchases.
• An email step reports only provided or skipped, never the address. Visitors whose browser sends Global Privacy Control get no IP address, user agent or click ids.

• A/B tests of funnel steps, a funnel template gallery and image upload. Use an https image URL.
• Funnel events for Adjust, Kochava, Singular, Tenjin and Airbridge. They match people by mobile device ids, which a web visitor does not have.