43 charts
Revenue, subscriptions, ads, LTV, customers, conversion, paywalls, trials, churn and refunds, and retention.
Feature
Subscription analytics for apps: MRR, churn, trial conversion, LTV and 39 more charts
RevenueDot has 43 subscription analytics charts for apps, including MRR, ARR, churn, trial conversion, refund rate, LTV and retention. They use RevenueCat's Charts v3 names and definitions, run on your own purchase data, and come from one REST endpoint with RevenueCat's parameters. Sandbox purchases are excluded and money is in US dollars.
Free up to $10,000 a month in tracked revenue. Works with the RevenueCat SDK you already ship.
One definition per number
Each chart's formula is written down, and the SQL for 8 core charts is published and tested equal to the API.
Filters and segments
Slice by app, store, product, offering, country, platform and app version. Compare to the previous period, save views and export CSV.
Same API as RevenueCat
GET /v2/projects/{id}/charts/{chart_name} takes RevenueCat's parameters and returns its response shape.
Which subscription charts does RevenueDot have?
The dashboard hub at /charts lists all 43 charts with their formulas. The groups:
| Group | Charts include |
|---|---|
| Revenue | Revenue, ARR, MRR, MRR Movement, Non-subscription Purchases, Ad Revenue |
| Subscriptions | Active Subscriptions, Active Subscriptions Movement, Paid Subscriptions, Subscription Retention, Subscription Status |
| Trials and conversion | Active Trials, New Trials, Trial Conversion Rate, Trial Cancellation Rate, Initial Conversion, Conversion to Paying |
| Churn and refunds | Churn, Refund Rate, Refunds, Refund Request Outcomes, Play Store Cancel Reasons, Customer Center Survey Responses |
| LTV | Cohort Explorer, Realized LTV per Customer, Realized LTV per Paying Customer, Prediction Explorer |
| Paywalls | Paywall Encounter, Paywall Conversion, Paywall LTV, Paywall Abandonment |
| Ads | eCPM, Impressions, Fill Rate, Ad Monetized Customers, Clicks, CTR, ARPDAU (Ad Users) |
| Customers | New Customers, Active Customers |
What rules does every chart follow?
- Sandbox purchases are excluded. The Sandbox data switch shows only sandbox and Test Store purchases instead.
- Money is in US dollars at the exchange rate of the purchase date. Fourteen display currencies convert that amount at the same date's rate.
- Refunds count on the refund date, not the purchase date.
- A resubscription is a new subscription. A renewal after a billing issue continues the old one.
- Periods are UTC. Weeks start on Monday, and the current period's snapshot is taken now. Incomplete periods are marked with an asterisk.
- MRR normalizes every paid subscription to one month. Cancelled subscriptions count until they expire, and trials count zero.
How do you get a chart through the API?
The key needs the charts_metrics:charts:read permission. resolution takes day, week, month, quarter or year. filters and segment slice the data, and GET .../charts/{chart_name}/options lists what each chart supports.
Monthly MRR for the first half of 2026curl
curl -H "Authorization: Bearer $REVENUEDOT_SECRET_KEY" \
"https://api.revenuedot.app/v2/projects/$PROJECT_ID/charts/mrr?resolution=month&start_date=2026-01-01&end_date=2026-06-30"Filters, segments, comparison and saved views
Published SQL for 8 core charts, among them revenue, active subscriptions, active trials and MRR, lets you reproduce the numbers in your own warehouse. A test checks the SQL equals the API.
- Filter and segment by app, store, product, product duration, offering, country, platform and app version. Paywall charts also split by paywall.
- Compare to the previous period draws the earlier window of the same length as a dashed line and shows the change in each summary number.
- Save a chart with its range, resolution, segment, filters and selectors. Saved charts are listed for everyone in the project.
- Download any chart as CSV.
Where are the gaps in RevenueDot's charts?
- There is no tax data. Revenue net of taxes equals revenue, because the stores do not report tax per purchase, and proceeds subtract only the store commission.
- Paid introductory offers count as direct purchases in Paid Subscriptions.
- Renewal cycle, offer type, attribution and custom-attribute dimensions are not available yet. Platform and app version are the customer's latest.
- App Store Save Outcomes is always zero, and refund request charts cover the App Store only.
- Charts are computed per request, so very large projects will need daily rollups.
FAQ
Charts: questions people ask
What subscription metrics does RevenueDot track?
RevenueDot has 43 charts. They include MRR, ARR, revenue, active subscriptions, new paid subscriptions, subscription retention, active trials, trial conversion, initial conversion, churn, refund rate, realized LTV, paywall conversion and ad revenue. Each has a written formula and an API name.
How does RevenueDot calculate MRR?
At the end of each period, every paid subscription with access counts its price normalized to one month: a year divides by 12, a week multiplies by 4, and so on. Cancelled subscriptions count until they expire, trials count zero, and sandbox purchases are excluded.
Can I get chart data through an API?
Yes. GET /v2/projects/{project_id}/charts/{chart_name} returns time series and cohort tables with RevenueCat's parameters and response shape, so scripts written for RevenueCat's charts API keep working. A secret key with the charts_metrics:charts:read permission is required.
Does RevenueDot exclude sandbox and test purchases from charts?
Yes. Sandbox and Test Store purchases are excluded from every money and subscription number. Switch on Sandbox data, or send environment=sandbox to the API, to see only sandbox purchases instead.
Can I reproduce a chart in my own database?
For 8 core charts, yes. RevenueDot publishes the SQL for revenue, transactions, refunds, new trials, new customers, active subscriptions, active trials and MRR, and a test checks that the SQL equals the API. For anything else, use scheduled data exports to your own bucket.
Get started
Run subscriptions without the revenue share.
Start free on RevenueDot Cloud, free up to $10,000 a month in tracked revenue, or move an existing RevenueCat app with one line of code.
Already have an account? Sign in · Prefer your own servers? Self-host free