New Trials: How Many Free Trials Start Each Period

RevenueDot reads the transaction ledger and counts each free trial period by its start time. The count is a flow, so the summary total is the sum over the range. Sandbox purchases, granted access and Family Sharing are excluded, and the sandbox switch shows only sandbox and Test Store trials.

Because this chart counts trials, not customers, one customer with two trials counts twice. The Trial Conversion Rate chart counts customers once instead. Filters and segments: app, store, product, product duration, offering, country, platform and app version. You can open it in the dashboard under Charts or fetch it with GET /v2/projects/{project_id}/charts/trials_new. The response has the same shape as RevenueCat's Charts API, so scripts written for that API keep working. The secret key needs the charts_metrics:charts:read permission. The Charts guide lists every parameter.

New trials is the earliest paid-funnel signal. A paywall change, an ad campaign or a release shows here within a day, long before subscriptions or revenue move. Watch it to see whether a test did anything while it is still running.

Multiply new trials by your trial conversion rate to forecast the new subscribers arriving one trial length later. If new trials are down 20 percent today, new subscribers will be down about 20 percent in a week for a 7 day trial.

How to read it

• Segment by offering or product to see which plan brings the trials.
• Trials cluster early in a customer's life. RevenueCat's State of Subscription Apps 2025 reports that 82 to 89 percent of trials start on install day, so a change in new customers reaches this chart almost immediately.
• Do not judge a paywall by new trials alone. Check Trial Conversion Rate for the share that pays.
• The current period is marked incomplete, so a partial day looks low.
• A drop on one platform only is often an app version problem. Segment by platform.